GHETTORAGA The Third Ear Band's Official Archive : The Ferlaina Archive and the extraordinary discovery of unrealised TEB photos at Hyde Park!

This is the third part of the story...

(first part here, second part here).

"So I engage in the sale of photographs, especially from the 1970s - things like Living Teathre... - and art books and catalogs. At home I have particular books, for example on Conceptual Art.... which I have 'fed' on over the years, but they didn't sell much, it was almost like an exchange of stickers between enthusiasts ... but the photos, those did sell well. I used to buy them on eBay, for example, for 50-60 euros and resell them for 100, you didn't have a huge margin but it worked..."

Ferlaina during the interview.

At some point Ferlaina had the intuition to broaden the commercial discourse to music, his great passion, and began to frequent antique markets as a buyer, finding very interesting material without worrying about copyrights and agencies. One day he happened to go there early in the morning, at five o'clock, and came across a stall with boxes...

"I asked the people selling them if they would give me first refusal to see them before the others.... 'How many are you selling them for,' I asked him? 'Five euros each, but if you get some I'll make even less. I selected an initial bundle and went home in seventh heaven. I saw that the name of an agency was printed behind the photos and, not knowing anything about it, I inquired, worried about the possible legal consequences (embezzlement...). I found out that the agency no longer existed--but who was the photographer? I would have liked to involve him in some initiative, like organizing an exhibition. At that time I had organized an exhibition at the Palazzo delle Esposizioni of Novegro (Milan), on "Photography and otherness", and I had become interested in the work of an Italian stage photographer, Franco Cattarinich, a great master of technique."

Ferlaina meets the photographer and discovers that the latter, having started his own agency in 1980, has a basement full of old photos purchased from other photographers that he never marketed. Ferlaina asks to see something and makes an offer, but hesitates. He insists, peeks through the envelopes at the words "Rolling Stones London," and decides to offer a cash sum. He ticks it off. It's the beginning of a long negotiation that will lead him to acquire as many as 21 boxes of photos and negatives totaling thousands of pieces (as of today still to be cataloged).

Ferlaina Archive in Milan.

As he began to delve into what he had purchased, he came across the nearly 150 shots of the Stones' Hyde Park concert. But who is the photographer? - I asked him. "On the photo envelopes was this name, Callá," he says. "I did some research and found out that he was the director of "Colpo Grosso" ["Big Shot", a trivial broadcast of the 1970s, ed.] and "Disco Ring" [a music broadcast of the same era, ed.] Pino Callà, a RAI director who has been living in New York for years. In the late 1960s he was a freelance in London. Now he lives in Milan."

In fact a Callà's Wikipedia page does exist here as a Facebook's one here.

(end of part three - to be continued)